Background
Nowadays, our society pays more attention to children’s growth. However, parents spend less time with their children due to work reasons. Besides, current products mainly focus on baby monitor, lacking of interaction between parents and kids.
The baby monitor market size was valued at $1.2 billion in 2019, and is projected to reach $1.9 billion by 2027, growing at a CAGR of 5.4% from 2020 to 2027. The baby monitors are used to keep a watch on a baby as well as to connecting directly with the child through video whenever possible.
Video segment dominates the global market and expected to retain its dominance throughout the forecast period.
Online Survey
Through one survey and interviews, we collected more than 50 parents' views on childcare and this product. These parents are mainly from China and the United States, and their children are under six years old. Among them, we can find that the contradiction between fast-paced life and parenting, and smart home is becoming more and more popular in young families. After interviews, they showed a keen interest in this product and put forward some relatively specific expectations for the functionality of this product.
Persona
Design Orientation
According to our target users, we have clarified our design goals. The main groups, user environment and functional requirements are clarified. With these goals, we can better clarify our specific design in the future.
Moodboard
Physical Product Development
FInal Product Design
App User Flow
Low-fi Prototype
App Design
Kimo App
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